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Introducing a new approach to the ticket sales market



Taymar Sales U. is the realization of a dream four decades in the making. Founder and CEO Mark Dyer worked with some of the great entrepreneurs in college athletics, and always wanted his own company in the space. After a successful run as the head of IMG College’s entrepreneurial division, including the launch of what became IMG Learfield Ticket Solutions, Dyer felt it was time to begin the first step toward fulfilling that dream in August, 2017. One year later, Taymar Sales U. landed its first ticket sales management client, the University of Kentucky. After posting unprecedented results, Taymar is now taking its innovative business model and high-energy focus approach to other schools.

September 22, 2018- Atlanta, Ga: Western Michigan vs Georgia State at GSU Stadium Saturday September 22, 2018, in Atlanta, Ga.  PHOTO / JASON GETZ

Leadership Team


Mark Dyer


Mark Dyer started his career at Host Communications, under the tutelage of college sports business legend Jim Host. Years later, he was recruited to NASCAR by sports industry wunderkind George Pyne and he followed Pyne to IMG in 2009. Dyer played an important role as Pyne began acquiring companies in the collegiate space, and he renewed relationships with other entrepreneurial legends like Bill and Pat Battle and Ben Sutton as IMG acquired their companies.

Kim Parsons

Kim Parsons


Kim Parsons was a crucial member of the IMG College and IMG Learfield Ticket Solutions leadership team.  There, as the Vice President of Business Ventures, she played a critical role in the division growth  by leading several acquisitions, and with the formation of the IMG Learfield Ticket Solutions joint venture.  She led the IMG College Seating division for several years managing more than 100 college, NFL and racing clients. Most recently, Parsons was Chief Financial Officer for sister companies, Seating Solutions and DreamSeat.

Joe Rickert

Joe Rickert


Joe Rickert has over 10 years sales and leadership experience in professional & collegiate sports. He served as the Manager of Ticket Sales for the Atlanta Hawks, where he oversaw staff sales training, development and growth, while pioneering an expanded Ticket Sales department which resulted in significant revenue growth and the promotion and placement of many of his team members throughout the industry. Prior to that, Rickert was a revenue leader in the Atlanta Hawks Group Sales department.


Taymar Sales U. introduces a new partner-centric model allowing for an open, creative and collaborative approach between the vendor and the athletics department focused on building ticket sales and attendance.

Arkansas State

“Our athletics department is excited to partner with Taymar Sales U.,” said Arkansas State Vice Chancellor for Intercollegiate Athletics Tom Bowen. “Mark Dyer has been a leader in the college sports marketing industry for decades, and we have total confidence in him and his team’s ability to make an immediate impact with our ticket sales

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Texas A&M-Commerce

“With a number of key brand expansion opportunities on the horizon for Lion Athletics – led by our historic September 11th football game at Globe Life Park – we know it is a unique time to catch lightning in a bottle,” said Texas A&M-Commerce Director of Athletics Tim McMurray. “As we pursued a partner that

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South Carolina State

“We are excited to partner with Taymar Sales U to enhance our ticket sales, corporate sponsorship opportunities and multimedia rights throughout the state of South Carolina and on the national stage,” said Stacy Danley, Director of Athletics, South Carolina State. “Mark Dyer brings a wealth of experience and success in this space to the partnership

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University of Connecticut

“There is a great deal of excitement surrounding many of our programs and it was clear that Taymar was best equipped to both leverage that interest and, more importantly, help us provide the best customer service possible to our loyal fans,” Director of Athletics David Benedict said.

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Old Dominion

“I have great respect and admiration for Mark Dyer and the talented entrepreneur that he is within college athletics,” said Wood Selig, Athletics Director for ODU. “I have enjoyed a working relationship with Mark that began over 30 years ago. Ticket sales are paramount to our financial success and competitive future at ODU.” “We firmly

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Mercer University

“Exciting things are happening at Mercer,” says Taymar founder Mark Dyer. “You find terrific facilities and great school spirit when you visit that campus. Jim Cole is Mercer through and through and we’re excited to join his team.”

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Northern Illinois

“We’re excited about this new partnership with Taymar Sales U., a company that is building a great reputation and has considerable experience of success in this important area,” Frazier said. “I’m confident they will bring increased energy to our sales efforts while integrating with our external staff to provide NIU fans with excellent customer service.”

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The Citadel

“The Citadel is excited to partner with Taymar Sales U. and create a great opportunity for future ticket sales and increased revenue,” said director of athletics Mike Capaccio.  Our goal is to increase our attendance at all events and this partnership will allow us to do that. We are working on a plan to add

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Robert Morris University – Corporate Partnership & Ticket Management

“RMU Athletics is excited to partner with Taymar Sales U., and we see this as a great opportunity to partner with the fastest growing ticket sales company in our industry,” Vice President and Director of Athletics Chris King said. “Taymar Sales U. shares our vision for the advancement of our basketball, hockey and football ticket

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University of North Texas

“As we continue the momentum of our athletic department and implementation of our strategic plan, it is critical that we utilize the most effective strategies in outbound sales as well as customer service aspects of our ticket operations,” said Wren Baker, UNT Vice President and Director of Athletics. “We are excited about this new partnership

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Ole Miss

“We very much enjoyed having Taymar Sales U. on the Ole Miss campus,” said Wesley Owen, Ole Miss Associate Athletics Director – Resource Development. “Both our development and ticket sales staff were able to gain valuable training and insight on the sales process, customer service strategies and how to build and maintain relationships with our

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Tulane University

“Tulane Athletics and our ticket sales team will benefit immensely from their resources and sales techniques. We look forward to growing with them,” said Mike Miller, Director of Sales at Tulane.

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Georgia Southern – Ticket Operations and Ticket Sales Management

“This is an exciting time for Georgia Southern and we are pleased to partner with Taymar Sales U., the fastest growing ticket sales company in the space,” commented Tom Kleinlein, GS Director of Athletics. “Fan engagement is key to our future success and we are thrilled to be able to develop an increased level of

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Georgia State

“We are excited to partner with Taymar Sales U. in our quest to improve tickets sales for Georgia State athletics events,” said Georgia State AD Charlie Cobb. “Mark Dyer is very respected in our industry and we look forward to positive results from this partnership. Most importantly, we think our current and future fans will

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Louisiana State

“The way fans attend and consume collegiate athletics events is ever changing,” said Brian Broussard, LSU Associate Athletic Director for Ticket Sales & Operations. “We are constantly in search of ways to improve how we communicate with our current supporters and more creative in the way we bring new fans into the fold. We are

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University of Kentucky

“We are in a changing marketplace when it comes to the way fans buy tickets to sporting events,” University of Kentucky Athletics Director Mitch Barnhart said. “For that reason, it’s important that we are both innovative and personal in the way we connect our fans to our teams and convey to them how important their

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August 24, 2021

Jonesboro, Arkansas: The Arkansas State Athletics Department and Taymar Sales U. have signed a multiyear



July 29, 2021

First NCAA Division II Program to Sign with Company Commerce, TX:  Taymar Sales U. and



June 23, 2021

First HBCU to Sign with Company Dallas, TX:  South Carolina State Athletics today announced the



June 3, 2021

Successful Partnership Extending and Expanding Dallas, TX:  The University of Kentucky has granted Taymar Sales

February 2, 2019 - Atlanta, Ga: Georgia State University men's basketball vs Georgia Southern Saturday, February 2, 2019, in Atlanta. (JASON GETZ/ Getz Images)



Corporate Culture

Taymar Sales U. operates under the mantra of "People, Plans, & Execution."  Our people process is the most thorough in college sports and our culture is one of daily performance.

Taymar Sales U. hires top talent to be a part of a fast-paced, dynamic environment with quick career growth and daily development opportunities through easy accessibility to senior management.

Send your resume to JRickert@taymarventures.com to be considered for future opportunities or visit us at TeamWorkOnline to see all positions.


Taymar Sales U.’s General Manager – Ticket Sales position will be responsible for the overall athletic department relationship, property operations, and management of the TSU team.  The GM will uphold TSU’s performance culture by measuring individual goals against various different metrics while providing motivating selling



Taymar Sales U.’s Account Executive – Ticket Sales position will learn and expand his/her knowledge of the fundamentals of the sales process and be provided the opportunity for rapid career advancement to Senior level sales roles, and General Manager positions. Responsibilities: Sell a full menu