GENERAL MANAGER

GROUP SALES MANAGER

ACCOUNT EXECUTIVE

Bryce Sullivan was raised in Concord, North Carolina, and graduated from West Virginia University with a bachelor’s degree in Sport Management and a master’s degree in Business Administration. He gained experience and discovered his passion for the industry during his time with the WVU Ticket Department and the Mountaineer Athletic Club. Bryce has since moved back home to North Carolina, where he continues building his career in sports and live events with Taymar.

ACCOUNT EXECUTIVE

Ava is a 2026 graduate of the University of Miami, where she earned her bachelor's degree in Communication Studies and got her start in sports business through the athletics department's ticket sales team. During her time with the University of Miami athletics department, she built hands-on experience connecting fans with unforgettable game-day experiences. She has also worked two seasons with Unrivaled basketball league, gaining exposure to the fast-paced, ever-evolving side of professional sports. Ava is passionate about the business of sports and loves the different communities it brings together.

ACCOUNT EXECUTIVE

Sydney Reformado brings a strong foundation in marketing, customer service, and event support. She has contributed to game day operations and brand activations through her work with Gamecock Sports Properties and has engaged with industry leaders at the USA Basketball Foundation’s “Women in the Game” conference. She earned her Bachelor of Science in Business Administration from the University of South Carolina.