Austin, Texas (November 12, 2026) – St. Edward’s University Athletics will partner with Taymar to lead its corporate sponsorship sales efforts, bringing the company’s national experience to the Hilltop to grow support for student-athletes.
“We’re excited to partner with Taymar and draw on its experience working with institutions like St. Edward’s,” said St. Edward’s Director of Athletics Dr. Jim Sarra. “Partnering with Taymar to lead our corporate sponsorship outreach is a significant step in striving to increase revenue generation, which also includes expanded efforts in other areas such as fundraising and ticket sales. We look forward to Taymar helping us bring many more businesses and companies into the Hilltopper Family.
“Their approach starts with understanding the university and building relationships that support its goals,” Sarra continued. “We look forward to working together to grow our corporate partnerships and the resources available to our student-athletes. I also want to thank LEONA for serving as a consultant throughout the process and helping lead to this deal.”
Taymar works with 49 client partners across the country, including NCAA Division II Central Missouri and Lake Superior State; private universities like DePaul, Furman and Samford; Texas institutions East Texas A&M, Prairie View A&M and UT El Paso; and major NCAA Division I programs like Kentucky, LSU and UConn.
“We are excited to go to work for St. Edward’s University, an institution with a strong tradition of academic and athletic excellence. Jim Sarra’s leadership and vision make this an exciting opportunity, and we are grateful to be part of his team,” said Taymar President Joe Rickert. “This relationship also signals our growing presence across NCAA Division II and our commitment to helping institutions strengthen their revenue generation efforts through a comprehensive, collaborative approach. We look forward to working alongside Jim and his team to build sustainable, long-term success for St. Edward’s Athletics.”
Visit www.TaymarSalesU.com or contact mdyer@taymarventures.com for more information.
About Taymar
Taymar is a national college sports marketing company focused on driving new revenue growth for athletic departments and organizations through ticket sales, sponsorship, ticket operations and fundraising. Taymar is committed to serving clients and colleagues and was founded on the belief that organizations want senior-level counsel, more personalized service and increased goal alignment.