UC Davis Athletics Signs Multiyear Partnership with Taymar
Davis, California (October 6, 2026) – UC Davis Athletics has entered a multiyear partnership with Taymar to lead ticket sales efforts for the Aggies, expanding the department’s resources dedicated to growing attendance, generating ticket revenue and building relationships with fans throughout Davis and the greater Sacramento region.
“UC Davis Athletics is excited to partner with Taymar as we continue investing in the growth of Aggie Athletics,” said UC Davis Director of Athletics Rocko DeLuca. “Taymar brings proven expertise in ticket sales and fan engagement that will help us grow our fan base, strengthen the game-day experience and create more opportunities for people to connect with the Aggies.”
Taymar has hired John Reilly as General Manager to lead the on-campus ticket sales operation, with Nick Thompson joining the staff as an Account Executive. The team will work closely with UC Davis Athletics staff to support season, group and individual ticket sales efforts.
“We are grateful for the opportunity to partner with Rocko DeLuca and the entire UC Davis Athletics team under the leadership of GM John Reilly,” said Taymar Senior Vice President Alexis Campanella. “Aggie fans are well known for their enthusiastic support, and we’re excited to work alongside Rocko DeLuca and Danielle Shank and their team to drive ticket sales and strengthen connections throughout the Davis region of California.”
UC Davis represents Taymar’s fourth client in the Mountain West (Texas-El Paso, Wyoming, Northern Illinois) and its third client in California (Cal State Bakersfield, AV Alta FC).
“As Taymar continues its growth on the West Coast, we couldn’t think of a better leader to work for than Rocko DeLuca, a proven leader in college athletics,” said Taymar President Joe Rickert. “We are grateful for the opportunity to work closely with Danielle Shank and the entire UC Davis Athletics team, and we’re glad to welcome John Reilly to the Taymar team to lead our efforts on site. We look forward to serving Aggie fans while driving meaningful revenue growth for the department.”
The partnership adds dedicated ticket sales resources to UC Davis Athletics as the department continues to expand its external operations and enters its inaugural season as a member of the Mountain West. Taymar will work alongside UC Davis Athletics to support ticket sales initiatives, develop new and existing customer relationships and increase opportunities for fans, families, alumni and community members to experience Aggie Athletics.
Visit www.TaymarSalesU.com or contact mdyer@taymarventures.com for more information.
About Taymar
Taymar is a national college sports marketing company focused on driving new revenue growth for athletic departments and organizations through ticket sales, sponsorship, ticket operations and fundraising. Taymar is committed to serving clients and colleagues and was founded on the belief that organizations want senior-level counsel, more personalized service and increased goal alignment.
About UC Davis Athletics
UC Davis Athletics represents one of the nation’s premier public universities on the NCAA Division I stage, with more than 650 student-athletes competing across 25 sports, including 16 programs in the Mountain West Conference. Located in California’s quintessential college town, UC Davis combines championship-level athletics with the academic excellence of the nation’s #8 public research university and is home to the nation’s No. 1 programs in agriculture, veterinary medicine and sustainability. With a growing national media presence, bold investments in facilities and the student-athlete experience, and a tradition of developing champions in competition, in the classroom and beyond, the Aggies are elevating UC Davis on a national stage.