Taymar Sales U. Launches New In-House Sales Support Program

Tulane University Becomes First Client of New TSU Service Offering

Taymar Sales U., the fastest growing company in the college sports ticket sales management space, announced today that it has launched a new Sales Support Program to help develop collegiate athletic departments’ in-house sales teams. Concurrently, the company announced that it signed Tulane University, a member of the American Athletic Conference, as its first Sales Support Program client.

TSU’s Sales Support Program provides in-house sales operations with a comprehensive menu of options including sales team evaluation, training and professional development, staff recruiting and ongoing evaluation and strategy assistance.

“Tulane Athletics is thrilled to partner with TSU to further our sales strategies in this ever-changing industry,” said Kyle Osgood, Assistant AD for Ticket Sales and Service at Tulane. “Tulane is excited to be part of the TSU network and we hope this partnership will help us to better the Green Wave fan experience.”

TSU previously announced outbound Ticket Sales Management relationships with Kentucky, LSU, Georgia Southern and Georgia State that include the creation of a dedicated outbound sales team focused on generating new ticket revenue and increasing fan attendance.

“We started TSU to help college athletic departments sell tickets and build attendance,” said TSU Founder and CEO Mark Dyer. “In order to serve the market in the best possible manner, we felt it was important to offer schools both a fully-managed option and an in-house support program. Some schools want their ticket sales operation to be in-house, and now they can get top-flight outside services.”

TSU executives recently spent two days with the Tulane athletic department working with the ticket sales team on strategy, culture building, reporting and sales technique.

“Taymar provided great leadership and knowledge throughout their two days with our team,” said Mike Miller, Director of Sales at Tulane. “Tulane Athletics and our ticket sales team will benefit immensely from their resources and sales techniques. We look forward to growing with them.”

The Sales Support Program includes access to the TSU Insider Network, an online resource that contains a wide array of information to assist ticket sales professionals and help in-house teams stay connected to the latest information and best practices.

“This is not just a one-off on-site visit,” said Dyer. “We will be engaged with partners like Tulane throughout the year, offering input and assistance on how they can maximize their return on investment in the vital area of ticket sales and attendance.”

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