
OUR STORY
Taymar Sales U. is the realization of a dream four decades in the making. Founder and CEO Mark Dyer worked with some of the great entrepreneurs in college athletics, and always wanted his own company in the space. After a successful run as the head of IMG College’s entrepreneurial division, including the launch of what became IMG Learfield Ticket Solutions, Dyer felt it was time to begin the first step toward fulfilling that dream in August, 2017. One year later, Taymar Sales U. landed its first ticket sales management client, the University of Kentucky. After posting unprecedented results, Taymar is now taking its innovative business model and high-energy focus approach to other schools.

Leadership Team

Mark Dyer
FOUNDER/CEO
Mark Dyer started his career at Host Communications, under the tutelage of college sports business legend Jim Host. Years later, he was recruited to NASCAR by sports industry wunderkind George Pyne and he followed Pyne to IMG in 2009. Dyer played an important role as Pyne began acquiring companies in the collegiate space, and he renewed relationships with other entrepreneurial legends like Bill and Pat Battle and Ben Sutton as IMG acquired their companies.

Kim Parsons
CHIEF OPERATING OFFICER
Kim Parsons was a crucial member of the IMG College and IMG Learfield Ticket Solutions leadership team. There, as the Vice President of Business Ventures, she played a critical role in the division growth by leading several acquisitions, and with the formation of the IMG Learfield Ticket Solutions joint venture. She led the IMG College Seating division for several years managing more than 100 college, NFL and racing clients. Most recently, Parsons was Chief Financial Officer for sister companies, Seating Solutions and DreamSeat.


Joe Rickert
PRESIDENT
Joe Rickert has over 10 years sales and leadership experience in professional & collegiate sports. He served as the Manager of Ticket Sales for the Atlanta Hawks, where he oversaw staff sales training, development and growth, while pioneering an expanded Ticket Sales department which resulted in significant revenue growth and the promotion and placement of many of his team members throughout the industry. Prior to that, Rickert was a revenue leader in the Atlanta Hawks Group Sales department.
Alexis Campanella
CORPORATE VICE PRESIDENT
Alexis Campanella joined the Taymar Corporate team after serving as a General Manager of Ticket Sales. Prior to that role, she led ticket sales and strategy for the Atlanta Falcons group sales at the Mercedes Benz Stadium. She oversees recruiting across Taymar properties, assists with development of team members and spearheads business proposals.

CLIENTS & COLLEAGUES
Taymar Sales U. introduces a new partner-centric model allowing for an open, creative and collaborative approach between the vendor and the athletics department focused on building ticket sales and attendance.


NEWS
Lexington, Kentucky, December 6, 2022 – Taymar Sales U. Founder/CEO Mark Dyer announced today the …
FULL ARTICLEChicago, Illinois – DePaul Athletics and Taymar Sales U. have signed a multiyear agreement for …
FULL ARTICLEEast Lansing, Michigan (June 22, 2022) – Taymar Sales U. and Michigan State University Athletics …
FULL ARTICLEFlorence, Alabama – The University of North Alabama Athletics Department and Taymar Sales U. have …
FULL ARTICLE
CAREERS
Corporate Culture
Taymar Sales U. operates under the mantra of "People, Plans, & Execution." Our people process is the most thorough in college sports and our culture is one of daily performance.
Taymar Sales U. hires top talent to be a part of a fast-paced, dynamic environment with quick career growth and daily development opportunities through easy accessibility to senior management.
Send your resume to JRickert@taymarventures.com to be considered for future opportunities or visit us at TeamWorkOnline to see all positions.
Taymar Sales U.’s General Manager – Ticket Sales position will be responsible for the overall athletic department relationship, property operations, and management of the TSU team. The GM will uphold TSU’s performance culture by measuring individual goals against various different metrics while providing motivating selling …
LEARN MORETaymar Sales U.’s Account Executive – Ticket Sales position will learn and expand his/her knowledge of the fundamentals of the sales process and be provided the opportunity for rapid career advancement to Senior level sales roles, and General Manager positions. Responsibilities: Sell a full menu …
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