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Introducing a new approach to the ticket sales market



Taymar Sales U. is the realization of a dream four decades in the making. Founder and CEO Mark Dyer worked with some of the great entrepreneurs in college athletics, and always wanted his own company in the space. After a successful run as the head of IMG College’s entrepreneurial division, including the launch of what became IMG Learfield Ticket Solutions, Dyer felt it was time to begin the first step toward fulfilling that dream in August, 2017. One year later, Taymar Sales U. landed its first ticket sales management client, the University of Kentucky. After posting unprecedented results, Taymar is now taking its innovative business model and high-energy focus approach to other schools.

GA Southern

Leadership Team


Mark Dyer


Mark Dyer started his career at Host Communications, under the tutelage of college sports business legend Jim Host. Years later, he was recruited to NASCAR by sports industry wunderkind George Pyne and he followed Pyne to IMG in 2009. Dyer played an important role as Pyne began acquiring companies in the collegiate space, and he renewed relationships with other entrepreneurial legends like Bill and Pat Battle and Ben Sutton as IMG acquired their companies.

Kim Parsons

Kim Parsons


Kim Parsons was a crucial member of the IMG College and IMG Learfield Ticket Solutions leadership team.  There, as the Vice President of Business Ventures, she played a critical role in the division growth  by leading several acquisitions, and with the formation of the IMG Learfield Ticket Solutions joint venture.  She led the IMG College Seating division for several years managing more than 100 college, NFL and racing clients. Most recently, Parsons was Chief Financial Officer for sister companies, Seating Solutions and DreamSeat.

Joe Rickert

Joe Rickert


Joe Rickert has over 10 years sales and leadership experience in professional & collegiate sports. He served as the Manager of Ticket Sales for the Atlanta Hawks, where he oversaw staff sales training, development and growth, while pioneering an expanded Ticket Sales department which resulted in significant revenue growth and the promotion and placement of many of his team members throughout the industry. Prior to that, Rickert was a revenue leader in the Atlanta Hawks Group Sales department.

Alexis Campanella


Alexis Campanella joined the Taymar Corporate team after serving as a General Manager of Ticket Sales. Prior to that role, she led ticket sales and strategy for the Atlanta Falcons group sales at the Mercedes Benz Stadium.  She oversees recruiting across Taymar properties, assists with development of team members and spearheads business proposals.


Taymar Sales U. introduces a new partner-centric model allowing for an open, creative and collaborative approach between the vendor and the athletics department focused on building ticket sales and attendance.

University of North Dakota Athletics & Ralph Engelstad Arena

“We are excited to add the experience and expertise that Taymar brings to our external team at UND Athletics,” said UND Deputy Athletics Director Erik Martinson. “Working alongside our ticket operations teammates at the Ralph, I am really excited to announce this investment and commitment to improving our outbound ticket sales efforts. I look forward

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Wichita State

“Shocker Athletics eagerly anticipates this critically important partnership with Taymar Sales U,” said Wichita State Director of Athletics Kevin Saal. “Through this partnership, Taymar will imbed personnel within the Shocker Athletics Ticket Office, focused solely on strategic alignment of personnel and resources to support concentrated outbound sales efforts. Previous performance is a strong predictor of

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Jacksonville State

“This is an exciting time for Gamecock Athletics as we move into a new era in Conference USA and we feel that this partnership with Taymar Sales U. will only enhance our brand going forward,” Jax State Athletics Director Greg Seitz said. “Taymar is an innovative company that has been trusted by some of the

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Queen City

“My history with Mark has been one of working together to grow revenue and provide excellent customer service. I know him well and the professional DNA and principles he leads with,” said Schuldt. “Taymar Sales U. has demonstrated those foundational values while growing rapidly and serving an impressive roster of clients including LSU, Michigan State,

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DePaul University

“We are committed to employing bold and innovative approaches to increase self-generated revenues to accomplish our strategic goals,” said DePaul Vice President and Director of Athletics DeWayne Peevy. “Through Taymar, we found a partner that was equipped to make an immediate impact in the Chicago market, was committed to maintaining the high level of customer

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Furman University

“Furman has incredible ingredients for success in athletics: a world-class campus and academic tradition and one of the most dynamic cities in America in Greenville,” said Taymar Founder/CEO Mark Dyer. “We’re excited to go to work for Jason Donnelly and his team. He is bringing energy and vision to Paladin Athletics.  “We love our growing

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Michigan State University

“It is an exciting time to be a Spartan and the partnership with Taymar Sales U. allows us to connect with more of our supporters to better showcase our options for all our ticketed events,” said Michigan State Vice President / Athletic Director Alan Haller. “Our fans are passionate and ensuring they are connected helps

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University of North Alabama

“As the University of North Alabama continues to expand its reach as the fastest growing University in the state, Taymar will be a key growth partner for Lions Athletics as we complete the Division I re-classification period and excel in this exciting new era,” said UNA Director of Athletics Dr. Josh Looney. “We are proud

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University of Akron

“We’ve been wanting to work for Charles Guthrie and with him going to Akron, the timing is right,” said Taymar Founder/CEO Mark Dyer. “He’s already making a statement with the hiring of Coach Moorhead and the future of Zips Football is bright. “We love the MAC and now have the opportunity to work with our

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Samford University

“I am pleased to announce our partnership with Taymar Sales,” said Samford University Director of Athletics Martin Newton. “I have known Mark Dyer for some time now and have great respect for his work ethic, character and services he provides to institutions across the country.  Working with Taymar will help us to capitalize and continue

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University of Connecticut

“There is a great deal of excitement surrounding many of our programs and it was clear that Taymar was best equipped to both leverage that interest and, more importantly, help us provide the best customer service possible to our loyal fans,” Director of Athletics David Benedict said.

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Old Dominion

“I have great respect and admiration for Mark Dyer and the talented entrepreneur that he is within college athletics,” said Wood Selig, Athletics Director for ODU. “I have enjoyed a working relationship with Mark that began over 30 years ago. Ticket sales are paramount to our financial success and competitive future at ODU.” “We firmly

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Northern Illinois

“We’re excited about this new partnership with Taymar Sales U., a company that is building a great reputation and has considerable experience of success in this important area,” Frazier said. “I’m confident they will bring increased energy to our sales efforts while integrating with our external staff to provide NIU fans with excellent customer service.”

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The Citadel

“The Citadel is excited to partner with Taymar Sales U. and create a great opportunity for future ticket sales and increased revenue,” said director of athletics Mike Capaccio.  Our goal is to increase our attendance at all events and this partnership will allow us to do that. We are working on a plan to add

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Robert Morris University

“RMU Athletics is excited to partner with Taymar Sales U., and we see this as a great opportunity to partner with the fastest growing ticket sales company in our industry,” Vice President and Director of Athletics Chris King said. “Taymar Sales U. shares our vision for the advancement of our basketball, hockey and football ticket

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Georgia Southern

“This is an exciting time for Georgia Southern and we are pleased to partner with Taymar Sales U., the fastest growing ticket sales company in the space,” commented Tom Kleinlein, GS Director of Athletics. “Fan engagement is key to our future success and we are thrilled to be able to develop an increased level of

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Louisiana State

“The way fans attend and consume collegiate athletics events is ever changing,” said Brian Broussard, LSU Associate Athletic Director for Ticket Sales & Operations. “We are constantly in search of ways to improve how we communicate with our current supporters and more creative in the way we bring new fans into the fold. We are

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University of Kentucky

“We are in a changing marketplace when it comes to the way fans buy tickets to sporting events,” University of Kentucky Athletics Director Mitch Barnhart said. “For that reason, it’s important that we are both innovative and personal in the way we connect our fans to our teams and convey to them how important their

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December 6, 2022

Lexington, Kentucky, December 6, 2022 – Taymar Sales U. Founder/CEO Mark Dyer announced today the



August 18, 2022

Chicago, Illinois – DePaul Athletics and Taymar Sales U. have signed a multiyear agreement for



June 22, 2022

East Lansing, Michigan (June 22, 2022) – Taymar Sales U. and Michigan State University Athletics



May 19, 2022

Florence, Alabama – The University of North Alabama Athletics Department and Taymar Sales U. have




Corporate Culture

Taymar Sales U. operates under the mantra of "People, Plans, & Execution."  Our people process is the most thorough in college sports and our culture is one of daily performance.

Taymar Sales U. hires top talent to be a part of a fast-paced, dynamic environment with quick career growth and daily development opportunities through easy accessibility to senior management.

Send your resume to JRickert@taymarventures.com to be considered for future opportunities or visit us at TeamWorkOnline to see all positions.


Taymar Sales U.’s General Manager – Ticket Sales position will be responsible for the overall athletic department relationship, property operations, and management of the TSU team.  The GM will uphold TSU’s performance culture by measuring individual goals against various different metrics while providing motivating selling



Taymar Sales U.’s Account Executive – Ticket Sales position will learn and expand his/her knowledge of the fundamentals of the sales process and be provided the opportunity for rapid career advancement to Senior level sales roles, and General Manager positions. Responsibilities: Sell a full menu