East Lansing, Michigan (June 22, 2022) – Taymar Sales U. and Michigan State University Athletics today announced a new multiyear agreement for the company to install and manage an outbound ticket sales and service team that will work in collaboration with the athletic department and its Spartan Ticket Office.
“It is an exciting time to be a Spartan and the partnership with Taymar Sales U. allows us to connect with more of our supporters to better showcase our options for all our ticketed events,” said Michigan State Vice President / Athletic Director Alan Haller. “Our fans are passionate and ensuring they are connected helps cement a true home field advantage.”
“This is certainly an important milestone for us,” said Taymar Founder/CEO Mark Dyer. “What a way to celebrate our third birthday! We’re honored to join the Spartan family and support the work of Alan Haller and his team. Our staff will work alongside Spartan Ticket Office staff and the many outstanding people in the MSU athletics department.
“Michigan State is an institution that leads in academics and athletics and the Spartans have a large and loyal student body, alumni network and fan base. We look forward to getting started,” Dyer added.
Michigan State represents the 16th school to sign on with Taymar Sales U. in the past three years and is the first Big Ten Conference school to sign with the company, which was established on June 3, 2019.