STORY

Taymar Sales U. is the realization of a dream four decades in the making. Founder and CEO Mark Dyer worked with some of the great entrepreneurs in college athletics, and always wanted his own company in the space. After a successful run as the head of IMG College’s entrepreneurial division, including the launch of what became IMG Learfield Ticket Solutions, Dyer felt it was time to begin the first step toward fulfilling that dream in August, 2017. One year later, Taymar Sales U. landed its first ticket sales management client, the University of Kentucky. After posting unprecedented results, Taymar is now taking its innovative business model and high-energy focus approach to other schools.